UHNW Individuals and Families
Individuals and families managing significant annual healthcare spend across multiple providers, states, and insurance plans — with no dedicated resource reviewing any of it.
Built by someone who has seen every bill, every denial, every error — and knows how to fix them.
Healthcare billing is the most complex financial document most families receive — and almost no one is managing it on their behalf. That gap is why GRL Health Advocates exists.
Graham Lally built his expertise at Alight, one of the largest benefits administration firms in the country, managing healthcare billing and insurance advocacy for thousands of members. He has seen every type of denial, every billing error, and every insurer tactic — and knows exactly how to resolve them.
Before launching GRL Health Advocates, Graham was one of four people on the team at Rewind Greens, helping build a startup from the ground up in a high-accountability, lean environment. That experience shapes how he runs this practice — focused, responsive, and built entirely on trust.
GRL Health Advocates was founded on a single conviction: no one should lose money — or peace of mind — to a billing error or an unjust denial. This is not just a service. It is a mission.
Who We Serve
Designed for families who expect the same standard from their healthcare advocacy as from every other professional relationship.
Family Office Principals and Employees
Family offices managing the financial and administrative lives of principals, family members, and key employees benefit from a single trusted resource handling all healthcare billing advocacy under a straightforward membership structure.
Anyone Who Has Ever Looked at a Medical Bill and Wondered
If you have ever received a bill that did not seem right, paid it anyway because you did not know where to start, or let an appeal deadline pass because the process felt overwhelming — this service was built for you.